2013
Admission Open
Student Placement
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Part Time Courses :One year (Evening)
Post Graduate Diploma Course in Marketing Management
Admissions to the 25th batch

( A Course of the University of Pune.)

PGDMM : Objective
To equip young graduates with essential principles and practices of Marketing Management, to enable them to take up employment in industrial and commercial establishments, also to start their own business activities.

Job Opportunities with PGDMM
PGDMM graduates can take up employment in industrial and commercial establishments in the area of Marketing & Sales. They can join as Marketing Trainees and grow up to become Senior Executives in their organisations. Some can even start their own consultancy or agency.

Eligibility for PGDMM
Any graduate or those who are appearing for their final year degree examination in any discipline of an approved University or any diploma awarded by Board of Technical Education (post SSC 3 years) and with 2 years work experience after the Diploma or one year work experience after H.S.C.. Post Diploma work experience certificates have to be produced at the time of admission.

Admission Procedure
Admission to eligible candidates will be provided on first come first serve basis, based on their performance in the personal interview.

Course Structure
(Subject to change as per University of Pune notification).

Semester I Semester II
1
Basics of Marketing
1
Retail & Distribution Marketing
2 Sales Management and Marketing Research 2 Integrated Marketing Communication
3 Strategic Business Analysis and CRM 3
Service Marketing & Rural Marketing
4
Laws relating to marketing and Principles of Management.
4 Project Report

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