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Management Courses
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Two years full
time Master of Marketing Management (M.M.M.) - (7th Batch)
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Programme of University
of Pune is a mix of Marketing related and general courses, which include
the functional areas of Marketing Management like Industrial Marketing,
Marketing Research, Consumer behaviour etc. The course content would
emphasis, the study and creation of business application, rather than
mere marketing that helps students become successful Marketing Managers
by exposure to marketing development environment, with special emphasis
on management for small and medium enterprises.
Eligibility :
Students who are appearing for final year of Graduate exam or Graduate
of any faculty from any statutory University or its equivalent.
Internship :
The student of MMM have to under go an industrial training of 65 days
in any of industrial sector after Semester II during summer vacation.
This internship is directed towards grooming the students in all aspects
of Marketing either in Domestic or International.
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Course Structure as
per University of Pune :
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COURSE STRUCTURE
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Semester
I |
Semester
II |
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101 Principles & Practice of Management
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201 Services Marketing
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102 Principles of Marketing |
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202 Retail Marketing |
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103 Fundamentals of Management Accounting
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203 Sales Management & Personal
Selling |
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104 Managerial Economics |
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204 Distribution Management &
Logistics |
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105 Research Methodology |
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205 Market Research |
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106 Consumer Behavior |
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206 Relationship Marketing |
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107 Business Communication |
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207 Indian Economic Environment |
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108 Fundamentals of Information Technology
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208 Field Work + SPSS |
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Semester
III |
Semester
IV |
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301 International Marketing |
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401 Brand Management |
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302 Marketing and Laws |
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402 Strategic Marketing |
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303 Financial Services Marketing
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403 Export Documentation & Forex Management
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304 Marketing Communication |
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404 Direct Marketing |
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305 Retail Operations Management
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405 Industrial Marketing |
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306 Project Work |
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406 Rural & Agricultural Marketing
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307 Foreign Language |
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407 Entrepreneurship Development
& Project Management |
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308 Virtual Marketing |
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408 Foreign Language |
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Admission Procedure:
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Admission
Procedure for MAT/CAT/XAT/NAT/IIFT/ATMA students |
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Candidates who
have appeared for MAT / CAT / XAT / NAT / IIFT / ATMA will be eligible
for admission based on their performance in Personal Interview (PI)
& written tests on an all India basis. Students who have not appeared
for any above Written Test can appear for the written test conducted
by the institute along with the Personal Interview (PI) as per the
schedules mentioned below:
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11th to 20th Feb,2008&11th to 20th March,
2008(All Working Day’s) |
Pune |
Institute of Business Management & Research (IBMR)
MIDC, Block 'C', Chinchwad,
Pune-411019.Tel:- 020-27475090 / 27478666. |
| 9th March 2008 |
Bhopal |
Career College
Opp. Dushehara Maidan Govindpura,BHEL,
BHOPAL-462023. Tel:- 0755 / 2586042 , 2488427. |
| 9th & 16th March 2008 |
Mumbai
(Thane) |
Institute Of Management & Computer Studies (IMCOST)
C-4, Wagle Industrial Estate,Near Mulund (W) Check Naka,Opp. Aplab, Thane (W),
Mumbai 400604. |
| 11th March 2008 |
Raipur |
Hotel Ishika
Near Punjab National Bank, Station Road,
Raipur-492009(C.G.)
Tel:- 0771 / 4035502 , 03 04. |
| 14th March 2008 |
Ranchi |
Hotel ChinarMain Road
Ranchi-834001
Tel:-0651- 2207780/81/82/83 . |
| 16th March 2008 |
Ahmedabad |
The Hotel Chambers
Near Nagari Hospital
Gujrat College RoadEllisbridge, Ahmedabad-6
Tel:- 079-26461207,26461227. |
| 16th March 2008 |
Delhi |
J.D.Tytler School
R-Block,New Rajinder Nagar, New Delhi -110060
Tel :- 011 / 28741950 |
| 16th March 2008 |
Indore |
Hotel Surya
Surya Circle,Nath Mandir,Indore-4520010
Tel :- 731-2517701/2517702 |
| 18th March 2008 |
Allahabad |
Hotel Yatrik
33, S. P. Marg Civil Line Allahabad - 211 001
Tel:- 0532 / 2260921 , 2260924. |
| 18th March 2008 |
Kota |
MODI Institute of Management & Technology(MIMT)
MODI Education Complex, Kota(Rajasthan) – 324005.
Tel :- 0744- 2504169, 2505421. |
| 20th March 2008 |
Lucknow |
Hotel Gomti
6,Sapru Marg, Tej Bahadur,Sapru,Lucknow-226001
Tel :- 0522 / 2614708 , 2620624. |
Click
here to see list of Centre |
Click
here to book your PI date |
Click
here for online form |
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HOW TO APPLY:
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Students can fill
the forms available online and send a DD of Rs. 1050/- in favor of
Director IBMR Payable at Pune
OR
Students can request for Prospectus by sending a DD of Rs. 1050/-
in favor of Director IBMR Payable at Pune
OR
Students can also fill the form on the spot at the time of admission
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